Your account. Your data. Your control.
We built SellerSaarthi for sellers who are careful about who touches their Amazon account — because we'd be careful too. Here's exactly how we protect you.
Amazon reviewed us. And approved us.
SellerSaarthi is an approved Amazon Advertising API partner. Before granting API access, Amazon reviews every application for security practices, data handling, and compliance. We passed that review.
This is the same official API programme that powers every major Amazon seller tool in the market — SellerApp, Helium 10, DataRova, Perpetua, Pacvue. When you connect SellerSaarthi, you're using Amazon's own approved channel, not a workaround or a scraper.
We never see your password. Ever.
SellerSaarthi uses "Login with Amazon" — the same secure OAuth standard your bank uses for UPI apps. Here's exactly what happens when you click "Connect":
- 1
You sign in on Amazon's page
- You're redirected to amazon.com — Amazon's own login page
- You enter your credentials directly with Amazon
- We never see, intercept, or store your password
- Just like signing in to Seller Central on a new device
- 2
Amazon sends us a limited token
- Amazon issues a secure, revocable access token
- The token only works for advertising data — not inventory, pricing, or account settings
- You can revoke this token at any time from your SellerSaarthi dashboard
- We encrypt the token with AES-256 and AWS KMS
- 3
We pull your campaign data
- 90 days of campaigns, bids, keywords, and performance metrics
- Data stays in AWS Mumbai (ap-south-1) — never leaves India
- First report builds in 5–30 minutes
- Until you approve a change, we only read — zero writes
No seller has ever been suspended for using an Amazon-approved API tool.
We understand the fear. Your Amazon seller account is your livelihood — a suspension could mean lost revenue, frozen inventory, and weeks of back-and-forth with Amazon support. That's why you should know:
Amazon built the Advertising API specifically for third-party tools to connect. It's not a loophole — it's Amazon's official, supported, documented way for tools like SellerSaarthi to help sellers.
Thousands of Indian sellers connect API tools every day — SellerApp, Helium 10, DataRova, Ad Badger, Perpetua. No seller has been suspended for using an Amazon-approved API partner.
Amazon suspensions happen for policy violations — counterfeit products, review manipulation, restricted item sales. Using an Amazon-approved advertising optimisation tool is not a policy violation.
Every API call we make is logged, rate-limited, and follows Amazon's published API guidelines exactly. Amazon monitors API usage — if we violated their terms, they'd revoke our access, not suspend your account.
Bank-grade security. Indian servers.
AES-256 encryption
Your data is encrypted at rest with the same standard that banks, the military, and the Indian government use. AWS Key Management Service manages the encryption keys.
AWS Mumbai (ap-south-1)
Your data lives in Amazon Web Services' Mumbai data centre. It never leaves India. This matters for DPDP Act compliance and for your peace of mind.
TLS 1.2+ in transit
Every connection between your browser and our servers, and between our servers and Amazon, is encrypted with TLS 1.2 or higher. No exceptions.
Refresh tokens encrypted with KMS
The access token Amazon gives us is encrypted with a dedicated AWS KMS key before storage. Even our own engineers can't read it without KMS authorisation.
Your budget has a guardian.
SafeWriter is the layer between SellerSaarthi and your Amazon account. Every write — every bid change, every keyword action — passes through SafeWriter. No exceptions.
Review-first queue
Every proposed change goes into a review queue. You see the current value, the proposed value, and the rule that triggered it. Nothing happens until you click Approve.
5% daily-budget hard cap
No single automated action can touch more than 5% of your daily campaign budget in a single write cycle. This is a hard-coded limit — not configurable, not overridable.
Circuit breaker
If SafeWriter encounters any error from Amazon's API — timeout, rate limit, unexpected response — it immediately stops all pending writes and alerts you. It doesn't retry silently.
Complete audit trail
Every write — successful or failed — is recorded in your audit log with a timestamp, the before value, the after value, and which rule triggered it. Fully reversible.
One-click undo
Changed a bid you didn't mean to? Every action in the audit log has an Undo button. One click restores the previous value via SafeWriter — with the same protections.
You're in charge. Always.
Transparent recommendations
Every recommendation shows the rule or data that produced it. No black-box AI. You can see exactly why we suggest a bid change or negative keyword.
Disconnect in 10 seconds
Settings → Manage Connection → Disconnect. One click. We immediately stop accessing your Amazon account. All data deleted within 30 days.
DPDP Act 2023 compliant
Your data rights under India's Digital Personal Data Protection Act are fully honoured. Request deletion any time — we execute within 30 days with HMAC-verified confirmation.
Still have questions?
- What if Amazon changes their API policy?
- Amazon notifies all API partners of policy changes in advance. If a change affects how SellerSaarthi operates, we'll adapt before the deadline — and tell you exactly what changed via email and WhatsApp.
- Can other sellers see my data?
- Absolutely not. Every seller's data is completely isolated — separate database rows, organisation-scoped queries, zero cross-pollination. We don't aggregate, benchmark, or share data across sellers.
- Do you sell my data to anyone?
- No. We don't sell, share, licence, or repurpose your data. We don't train AI models on your data. Your campaign data is used only to show you your own reports and run your own rules.
- What happens during SellerSaarthi downtime?
- Nothing. If SellerSaarthi goes down, your Amazon campaigns keep running exactly as they are. We don't control your campaigns in real-time — we propose changes that you approve. No SellerSaarthi means no proposals, not broken campaigns.
- I run ads through Seller Central, not advertising.amazon.com — does this work for me?
- Yes. If you've ever created a Sponsored Products or Sponsored Brands campaign in Seller Central, you already have what we need. Just sign in with your regular Amazon credentials — the same login you use for Seller Central.
- How is this different from giving my login to a freelancer?
- Night and day. A freelancer gets your full password and can do anything — change prices, edit listings, access personal info. SellerSaarthi gets a limited API token that only works for advertising data, every action is logged, and you can revoke access instantly.
- My CA / business partner told me not to connect third-party tools. What should I say?
- Show them this page. The key points: Amazon approved our API access, we use the same official channel as SellerApp and Helium 10, we never see the seller's password, every action is logged and reversible, and the seller can disconnect in one click.
- I want to try but I'm still not comfortable. What can I do?
- Start with the free audit. It's a one-time, read-only scan of your campaigns — no ongoing connection, no writes, no commitment. You get a PDF report, and if you like what you see, then connect for ongoing optimisation.
Ready to see what's wasting your ad budget?
Start with a free, read-only audit. No credit card, no commitment, no risk.
Questions? Email security@sellersaarthi.com