Block a search
‘cotton saree red’
This search has cost you ₹52 and brought no order. 17 clicks, last 60 days.
ApproveWhy?
Amazon Advertising API access — approved
Trust & security
Your account. Your data. Your control.
We built SellerSaarthi for sellers who are careful about who touches their Amazon account — because we'd be careful too. Here's exactly how we protect you.
3:00 AM · Tonight's check
ExampleAmazon Ads API access
Amazon reviewed our API access. And approved it.
SellerSaarthi is an Amazon Ads partner: registered on the Amazon Ads Partner Network, listed in the Amazon Ads Partner Directory, with approved Amazon Ads API access. Before granting API access, Amazon reviews every application for security practices, data handling, and compliance. We passed that review.
See our listing in the Amazon Ads Partner Directory
SellerSaarthi
Amazon, Amazon Ads, and all related logos are trademarks of Amazon.com, Inc., or its affiliates.
How connection works
We never see your password. Ever.
SellerSaarthi uses "Login with Amazon", Amazon's own sign-in for approved tools. Here's exactly what happens when you click "Connect":
You sign in on Amazon's page
- You're redirected to amazon.com — Amazon's own login page
- You enter your credentials directly with Amazon
- We never see, intercept, or store your password
- Just like signing in to Seller Central on a new device
Amazon sends us a limited token
- Amazon issues a secure, revocable access token
- The token only works for advertising data — not inventory, pricing, or account settings
- We encrypt the token with AES-256 and AWS KMS
We pull your campaign data
- 90 days of campaigns, bids, keywords, and performance metrics
- Our privacy policy lists every service that holds your data, and where it is stored
- Until you approve a change, or choose to let Saarthi make it, we only read — zero writes
Account safety
Connecting through the official API is within Amazon's rules.
We understand the fear. Your Amazon seller account is your livelihood — a suspension could mean lost revenue, frozen inventory, and weeks of back-and-forth with Amazon support. That's why you should know:
Amazon built the Advertising API specifically for third-party tools to connect. It's not a loophole — it's Amazon's official, supported, documented way for tools like SellerSaarthi to help sellers.
Amazon suspensions happen for policy violations — counterfeit products, review manipulation, restricted item sales. Using an advertising tool with approved Amazon Ads API access is not a policy violation.
Every API call we make is logged, rate-limited, and follows Amazon's published API guidelines exactly. Amazon monitors API usage — if we violated their terms, they'd revoke our access, not suspend your account.
Data protection
How your data is protected.
AES-256 encryption
Your data is encrypted at rest with AES-256, and the keys are managed by AWS Key Management Service, never by us by hand.
Where your data is
Our privacy policy lists every service that holds your data, and where it is stored.
TLS 1.2+ in transit
Every connection between your browser and our servers, and between our servers and Amazon, is encrypted with TLS 1.2 or higher. No exceptions.
Refresh tokens encrypted with KMS
The access token Amazon gives us is encrypted with a dedicated AWS KMS key before storage. Even our own engineers can't read it without KMS authorisation.
SafeWriter protection
Your budget has a guardian.
SafeWriter is the layer between SellerSaarthi and your Amazon account. Every write — every bid change, every keyword action — passes through SafeWriter. No exceptions.
You decide who makes the changes
Every proposed change goes into a review queue, unless you choose to let Saarthi make it (Settings → Who should make the changes?). Either way you see the current value, the new value, and the check that found it, and you can undo a bid change or a stopped search. Nothing is automatic until you choose it.
A daily cap on bid increases
Bid increases are capped per campaign, per day: together, the raises made to one campaign in a day can add at most an estimated 5% of its daily budget in spend, measured against the bids and budget as of the last daily sync with Amazon. Lowering a bid cannot overspend, so cuts are not counted against it.
Retries, never false records
A write that hits a temporary Amazon error is retried a few times with a pause between tries. A write that fails is never recorded as done.
Complete audit trail
Every change made on your account is recorded in your activity log with a timestamp, the before value, the after value, and which rule proposed it. An approval that fails is shown in your review queue with the reason.
One-click undo
Changed a bid you didn't mean to? Every bid change in your activity log has an Undo button. One click restores the previous bid through SafeWriter — and it refuses if the bid has been changed since, so it never overwrites you. A blocked search term has the same Undo: one click removes the block on Amazon.
Your control
You're in charge. Always.
Transparent recommendations
Every recommendation shows the rule or data that produced it. No black-box AI. You can see exactly why we suggest a bid change or negative keyword.
Disconnect any time
Settings → General → Disconnect, then confirm. We stop accessing your Amazon account immediately, and your Amazon data is deleted 30 days later.
DPDP Act 2023 compliant
Your data rights under India's Digital Personal Data Protection Act are fully honoured. Request deletion any time: your data is deleted 30 days after you confirm, at the next nightly clean-up.
Frequently asked questions
Still have questions?
- What if Amazon changes their API policy?
- Amazon notifies all API partners of policy changes in advance. If a change affects how SellerSaarthi operates, we'll adapt before the deadline — and tell you exactly what changed by email.
- Can other sellers see my data?
- Absolutely not. Every seller's data is completely isolated — separate database rows, organisation-scoped queries, no seller ever sees another seller's data. We do not share or sell it.
- Do you sell my data to anyone?
- No. We don't sell, share, licence, or repurpose your data. We don't train AI models on your data. Your campaign data is used only to show you your own reports and run your own rules.
- What happens during SellerSaarthi downtime?
- Nothing. If SellerSaarthi goes down, your Amazon campaigns keep running exactly as they are. We don't control your campaigns in real-time — we propose changes that you approve. No SellerSaarthi means no proposals, not broken campaigns.
- I run ads through Seller Central, not advertising.amazon.com — does this work for me?
- Yes. If you've ever created a Sponsored Products campaign in Seller Central, you already have what we need. Just sign in with your regular Amazon credentials — the same login you use for Seller Central. SellerSaarthi works on Sponsored Products; Sponsored Brands and Sponsored Display are not tracked yet.
- How is this different from giving my login to a freelancer?
- Night and day. A freelancer gets your full password and can do anything — change prices, edit listings, access personal info. SellerSaarthi gets a limited API token that only works for advertising data, every action is logged, and you can revoke access instantly.
- My CA / business partner told me not to connect third-party tools. What should I say?
- Show them this page. The key points: Amazon approved our API access, we use the same official channel as every other approved Amazon ads tool, we never see the seller's password, every action is logged and needs the seller's approval, bid changes can be undone, and the seller can disconnect in one click.
- I want to try but I'm still not comfortable. What can I do?
- Join the waitlist and start when you're ready. When you connect, nothing is changed on your account until you say so: you choose whether Saarthi asks you first or makes the changes itself, and you can disconnect at any time.
Ready to see what's wasting your ad budget?
Join the waitlist — we'll bring you in as soon as there's room. No credit card, no commitment.