Pricing
Priced by your ad spend. Not by features.
Every plan includes every feature. Your tier is based on your yearly Amazon ad spend, so your festival months don't count against you. That's it.
Plans are limited by a year of ad spend, not a month: a festival month counts toward the year, never against you.
₹50K₹1L₹3L₹5L₹5L+
₹50,000 to ₹1 lakh a month on average · the plan's limit is yearly: Up to ₹12L/yr (₹1L avg/mo)
Starter
₹4,799/month + GST
or ₹3,999 a month billed yearly · 30 days free, no card
After the 30 days you choose: subscribe, or keep a read-only account with your data.
Seed
Up to ₹6L/yr (₹50K avg/mo)
₹2,999/month + GSTBilled monthly
Join the waitlist- Unlimited ASINs
- 6 rule templates — you decide who makes each change
- Search term harvesting — checked nightly
- Negative keyword suggestions — checked nightly
- WhatsApp digest — daily at 7 AM (coming soon)
- Full audit log of every change
- Support: email
Starter
Up to ₹12L/yr (₹1L avg/mo)
₹4,799/month + GSTBilled monthly
Join the waitlist- Unlimited ASINs
- 6 rule templates — you decide who makes each change
- Search term harvesting — checked nightly
- Negative keyword suggestions — checked nightly
- WhatsApp digest — daily at 7 AM (coming soon)
- Full audit log of every change
- Support: email
- Recommended
Growth
Up to ₹36L/yr (₹3L avg/mo)
₹9,599/month + GSTBilled monthly
Join the waitlist- Everything in Starter
- Support: email + WhatsApp (10 AM–7 PM)
- Onboarding call (optional, 30 min)
Scale
Up to ₹60L/yr (₹5L avg/mo)
₹19,199/month + GSTBilled monthly
Join the waitlist- Everything in Growth
- Support: email + WhatsApp + monthly review call
- Dedicated onboarding session
All prices + 18% GST · Cancel anytime · No lock-in
Side by side
The same product on every plan.
The plans differ in two places: the band of ad spend they cover, and how you reach us.
| What you get | Seed₹2,999 /mo + GST | Starter₹4,799 /mo + GST | RecommendedGrowth₹9,599 /mo + GST | Scale₹19,199 /mo + GST |
|---|---|---|---|---|
| Yearly ad spend band | Up to ₹6L/yr (₹50K avg/mo) | Up to ₹12L/yr (₹1L avg/mo) | Up to ₹36L/yr (₹3L avg/mo) | Up to ₹60L/yr (₹5L avg/mo) |
| Unlimited ASINs | ||||
| 6 rule templates — you decide who makes each change | ||||
| Search term harvesting — checked nightly | ||||
| Negative keyword suggestions — checked nightly | ||||
| Full audit log of every change | ||||
| WhatsApp digest — daily at 7 AM | Coming soon | Coming soon | Coming soon | Coming soon |
| Support | Email + WhatsApp (10 AM–7 PM) | Email + WhatsApp + monthly review call | ||
| Onboarding | Optional call, 30 min | Dedicated session |
SeedUp to ₹6L/yr (₹50K avg/mo)₹2,999 /mo + GST
- Yearly ad spend bandUp to ₹6L/yr (₹50K avg/mo)
- Unlimited ASINs
- 6 rule templates — you decide who makes each change
- Search term harvesting — checked nightly
- Negative keyword suggestions — checked nightly
- Full audit log of every change
- WhatsApp digest — daily at 7 AMComing soon
- SupportEmail
- Onboarding
StarterUp to ₹12L/yr (₹1L avg/mo)₹4,799 /mo + GST
- Yearly ad spend bandUp to ₹12L/yr (₹1L avg/mo)
- Unlimited ASINs
- 6 rule templates — you decide who makes each change
- Search term harvesting — checked nightly
- Negative keyword suggestions — checked nightly
- Full audit log of every change
- WhatsApp digest — daily at 7 AMComing soon
- SupportEmail
- Onboarding
GrowthUp to ₹36L/yr (₹3L avg/mo)₹9,599 /mo + GST
- Yearly ad spend bandUp to ₹36L/yr (₹3L avg/mo)
- Unlimited ASINs
- 6 rule templates — you decide who makes each change
- Search term harvesting — checked nightly
- Negative keyword suggestions — checked nightly
- Full audit log of every change
- WhatsApp digest — daily at 7 AMComing soon
- SupportEmail + WhatsApp (10 AM–7 PM)
- OnboardingOptional call, 30 min
ScaleUp to ₹60L/yr (₹5L avg/mo)₹19,199 /mo + GST
- Yearly ad spend bandUp to ₹60L/yr (₹5L avg/mo)
- Unlimited ASINs
- 6 rule templates — you decide who makes each change
- Search term harvesting — checked nightly
- Negative keyword suggestions — checked nightly
- Full audit log of every change
- WhatsApp digest — daily at 7 AMComing soon
- SupportEmail + WhatsApp + monthly review call
- OnboardingDedicated session
30 days. Full access. Zero risk.
How the free trial works
- No credit card required to start your trial.
- Full access to every feature in your chosen plan.
- Card collected at the end of trial — only if you want to continue.
- Cancel anytime during trial. No charge. No questions.
- After trial: 14-day no-questions refund on your first paid period.
Above ₹60L/year?
A custom plan.
If you spend more than ₹60L/year on Amazon ads, we offer a custom plan.
Write to the founder →Billing
How billing works
GST
All prices exclude GST. 18% GST is added at checkout for Indian customers. GST invoices generated automatically via Razorpay.
Payment
When paid plans open: monthly auto-debit via Razorpay (UPI, card, net banking), and annual plans paid upfront.
Upgrades
Your tier follows your last 12 months of ad spend and is reviewed once a year. You are never moved up mid-year.
Downgrades
Take effect at next renewal. No mid-cycle refund — service continues at current tier until renewal.
Free trial
30 days free — the full product at the plan you choose. No credit card required. When the trial ends your account becomes read-only — you keep all your data and reports, and can subscribe anytime.
Cancellation
Self-serve in your account settings. Anytime. No phone call. Service continues to end of paid period.
Refunds
14-day no-questions refund on first paid period. Afterwards, prorated refunds case-by-case for documented technical failures only.
Failed payments
Razorpay retries a failed payment. If it still fails, Saarthi stops suggesting changes and your account becomes read-only until payment is restored.
Frequently asked
Common questions
Why is pricing based on ad spend, not features?
Because it matches how your business works. A seller spending ₹50,000/month and one spending ₹5,00,000/month need the same tools — but the value they get from automation is different. Ad-spend tiers feel fair. No feature-gating tricks.
What happens if my ad spend goes above my tier's cap?
Nothing breaks and nothing changes mid-year. Caps are annual, so a festival-season spike doesn't count against you. At renewal we look at your last 12 months of spend and suggest the tier that fits.
Do I need to give SellerSaarthi write access to my Amazon account?
Yes — changing bids and adding negative keywords needs write access, granted through Login with Amazon. Every write is logged and explainable, nothing changes until you say so, and a bid change can be undone from your activity log.
Is my data safe?
All data is encrypted at rest and in transit. Our privacy policy lists every service that holds your data, and where it is stored. We don't share Amazon Data with anyone. If you leave, we delete it at the first nightly clean-up after 30 days.
Can I cancel anytime?
Yes. Self-serve in settings. No phone call. No retention tricks. Service runs until the end of your paid period.
Is there a long-term contract?
No. Monthly plans are month-to-month. Annual plans commit you for 12 months (2 months free — 16.7% off), but you still get the 14-day refund window on your first payment.
What if SellerSaarthi makes a mistake with my campaigns?
Every change is proposed to your review queue first, so you see it before it is made, unless you choose to let Saarthi make the changes itself. All changes are logged, and any bid change can be undone from your activity log.
Do you support Flipkart or Meesho ads?
No. SellerSaarthi is built exclusively for Amazon India (Amazon.in). This focus is intentional.
Not sure yet? Join the waitlist.
We're bringing sellers in a few at a time. Join the waitlist and we'll tell you when there's room — then the first 30 days are free, with no credit card.